There is a particular kind of promise agencies make and then have to keep: coverage on a publication the client will recognise.
Making that promise takes a minute. Keeping it takes a fortnight of correspondence with editors who have their own standards, their own calendar, and no obligation to reply. Most agencies discover that the work does not scale with the account list, and that hiring for it is difficult to justify for something the client sees only as a single line on a report.
That is the work we take. We are not a competitor for your accounts. We hold no client relationships of our own, and the arrangement only functions because that remains true.
How the arrangement works
- You send a brief.
- The client's audience, the direction of the piece, and the sort of publication you have in mind. A paragraph is usually enough to begin.
- We confirm what exists.
- Before anything is written or promised onward, we come back with what is genuinely available. If the answer is that the placement cannot be had, you hear that first rather than later.
- The piece runs under your name.
- Correspondence, delivery and reporting carry your agency's identity throughout. Our name appears nowhere in the chain.
Most partnerships here have begun with a single brief. It is a faster test of fit than any conversation about capability, and it commits neither side to anything.
Where we tend to work
- Software and SaaS — product and category publications with genuine technical readerships.
- Financial services — titles with editorial standards worth meeting.
- Digital assets and Web3 — specialist titles and the business press that covers them.
- Travel and hospitality — consumer and trade press.
- Professional services — trade and regional business publications.
Working terms
Enquiries are answered within one business day. We work with publications across the United Kingdom, Europe and the United States. Correspondence is by email; we do not run a switchboard and we would rather answer properly than quickly.